Marketing Collateral Design
Comprehensive graphic design of print and digital marketing collateral strengthening HSY’s brand identity across Australia.
HSY Autoparts, a leading distributor of European car parts across Australia, required a cohesive suite of marketing and promotional materials throughout 2024 to support internal sales initiatives and supplier-led campaigns. The creative scope included trade promotions, monthly Workshop Solutions catalogues, event flyers, the EVolve catalogue, website landing pages, EDM layouts, and branded merchandise.
The goal was to deliver consistent, on-brand creative that upheld HSY’s established identity while meeting the unique requirements of each campaign. Every asset was designed to maintain visual impact and align seamlessly with supplier brands including Bosch, ZF, Sealey, and Schaeffler.
The Challenge
With multiple campaigns running simultaneously and a diverse range of supplier partnerships, maintaining visual consistency across every asset was key. Each project required tailored creative to suit its purpose, from product catalogues and trade promotions to training flyers and branded merchandise, while still reflecting HSY’s brand identity. Balancing individual supplier branding with HSY’s overarching visual system demanded careful attention to layout, hierarchy, and tone to ensure every design felt cohesive and recognisably HSY.
My Role
I designed the creative assets across multiple HSY marketing campaigns and supplier partnerships.
- Designed print and digital collateral including catalogues, flyers, EDM layouts, and branded merchandise.
- Interpreted campaign briefs and developing creative concepts that aligned with HSY’s visual identity and supplier guidelines.
- Prepared press-ready artwork and optimised digital files for both internal distribution and external production.
- Collaborated with the HSY marketing team to ensure consistency and clarity across every campaign touchpoint.
My Process
My design process for HSY focused on creating structured, scalable collateral that could be easily adapted across multiple campaigns and supplier requirements.
1. Briefing & Planning
- Collaborated with HSY’s marketing team to clarify campaign objectives, timelines, and deliverables.
- Each project began with a defined scope ensuring alignment with both HSY’s and supplier goals.
2. Design Development
- Created visually consistent layouts that balanced product imagery, pricing, and promotional content.
- Applied HSY’s established design system to maintain hierarchy and readability across all printed and digital materials.
3. Brand Integration
- Adapted designs to incorporate supplier branding such as Bosch, ZF, Sealey, and Schaeffler.
- Focused on maintaining visual harmony between partner identities and HSY’s overarching brand system.
4. Finalising Artwork & Delivery
- Prepared final press-ready artwork for print and optimised files for digital platforms including website, EDM, and internal communications.
Results & Insights
The design work centred on creating a more cohesive, refreshed expression of HSY’s brand across both print and digital campaigns. Each project aimed to modernise presentation while staying true to HSY’s established identity.
Working collaboratively with the marketing team allowed for an open, adaptive design process, one that balanced creative input with commercial priorities. Each deliverable reinforced the importance of clear communication, structured design systems, and flexibility when supporting an evolving brand with diverse campaign needs.
